Gender in Russian Advice Literature



Òranslation îf a website for the unit on gender in contemporary Russia entitled, "Ãåíäåð â "ïîëåçíûõ ñîâåòàõ," designed for the college-level fourth-year Russian course
Click here for the Russian version

Designed by Olga Livshin (o-livshin@northwestern.edu)




Introduction


In the study of culture, gender, or a society's ideas about how people should be, depending on their sex, is very significant. Whereas sex is understood as biological distinctions between men and women, gender is formed (constructed) in society.

Gender concerns almost all aspects of society. For example, if we are to say that in post-Soviet Russia, the "elite" (typically well-to-do, influential businesspeople), makes up a small percentage of society, this does not mean that the women in the families of these businesspeople have access to money or bear influence in society. In the years following the fall of the Soviet Union, for example, it was considered a sign1 of great wealth among businessmen to have a wife who stayed at home with the children. In these families, men made financial decisions.

It would not be right to say that such inequality2 is pure evil. But many gender ideas that society prescribes to us are
narrow in their understanding of what it means to be a human being. "(During the time of the Soviet Union), my husband and I would decide together about how much to spend on what," one homemaker, the wife of a wealthy businessman, says. "Now I don't know how much he earns, I am not allowed in on those matters..." Nevertheless, this woman considers her situation normal: "As a normal woman, I have to create favorable conditions for my husband to work, so that he can keep moving up in society..."3

What, then, does the Russian society prescribe to the "normal woman"? Are the same gender norms now in Russia true for all the representatives of one sex? What role is played by advice literature, a highly popular genre in Russia currently, in shaping gender norms? During this unit, we will study the widespread4 Russian gender stereotypes and some common contemporary practices that diverge from the stereotype. Then we will analyze together two examples of advice texts. Àt the end of the unit, you and your classmates (in groups of two) will put together a PowerPoint presentation, in which you will analyze the ideas about what it means to be a  "normal" man or woman, as per the texts available online.


______________________________

1. Sign
(translated into English)

2. Inequality (translated into English)

3. Anna Temkina and Anna Rotkirch, "Ñîâåòñêèå ãåíäåðíûå êîíòðàêòû è èõ òðàíñôîðìàöèÿ â ñîâðåìåííîé Ðîññèè" [Soviet Gender Contracts and Their Transformation in Contemporary Russia," online at http://eu.spb.ru/gender/publications.htm, viewed January 9, 2005. Print version in Sotsis 11, pp. 4-15.

4. Widespread (translated into English)




Your Final Presentation 

In the Russian-speaking Internet, in the last few years, many sites have appeared with texts offering advice, paralleling the popularity of such texts in magazines and books. Often advice made separately for the two sexes. Àdult authors advise men on women on how to behave in a given situation, or how to abide by the rules of etiquette;1 boys and girls create websites2 about fashion, dates, cars, sports. For your final presentation, you will study the norms of behavior3 and normative qualities4 of character advised to men or women. Here are the directions for your task:

      1. Your presentation should be both informative and easy to understand. Break complex knowledge down into small bits and use the PowerPoint software to present it gradually to your peers.

      2. Your presentation should be àt least 10 - 12 minutes long (no longer than 20 minutes).

      3. Choose two sites. You are encouraged to use the Resources for the Final Presentation on this website. You may also locate your own websites through  the search engine Yandex (http://www.yandex.ru); however,  if you choose to do this, the websites that you have selected must be approved by your instructor. 

      4. Both sites have to be about the same sex (i.e., advice only to women or only to men).

      5. Analyze one text on each website.

      6. Choose two sites that contrast or differ. This way, you will be able to give your peers the opportunity to learn more about different kinds of femininity and masculinity in contemporary Russia. You should not only compare, but also contrast the sites that you have chosen. If you wish, one partner can speak about the first site, and the other partner about the second site.

      7. In your comparison and contrast, you have to use:

        • at least twice: the expression, "whereas" [òîãäà êàê]. We will go over this expression in Lesson 3. An example of how this expression is used is as follows: "On site A, the author advises women not to appropriate men's traditional roles, whereas on site B, the author recommends precisely this).

        • at least once: - the connector "ànd/but" [à], which you already know. For example, "At the site "[name of the first site]" the author is speaking about traditional femininity, and at the site "[name of the second site]" the author is speaking about non-traditional femininity."

      8. Choose one interesting question / aspect of the sites and tell the audience about it. In addition, provide the following minimal information about åàch site, in response to these questions:

        1. Does this site concern masculinity or femininity?

        2. What kind of masculinity or femininity do you think the author recommends (stereotypical, traditional, non-traditional, etc.)? Explain your answer.

        3. What normative qualities and/or types of behavior does this site recommend? Cite examples.

        4. What are the means by which this text convinces the reader to follow its advice?

_________________________________

1. Abide by the rules of etiquette

2. Websites, sites

3. Behavioral norms

4. Normative qualities

 

Back to the top

 



Quiz: Masculinity and Femininity


What normative qualities and behaviors are identified in a popular Russian quiz as femininity and masculinity? Take the quiz to find out!




Webquest: Russian Masculinity

    Who is he, the contemporary male Russian? To what extent do gender stereotypes work? What behavior norms and normative qualities are recommended for Russian men? You are offered an excursion across the Russian-speaking Internet to find the answer(s). Imagine that you are an American journalist whose newspaper is sending you to Russia in order to write a feature article about the Russian masculinity.

    Ready? Go ahead and click here!






    Resources for the Final Presentation


    • Àdvice sites for women

     

    • Advice Sites for Men

         

       


Based on a template from The WebQuest Page